All we know Public Relations campaigns are a very powerful tool to establish a successful business name. That’s why it is so hard to get your company’s name published in the papers or to see it in the news. Corporations pay millions for PR activities and they should. It is different for small businesses. Smaller companies must be very creative and innovative in their activities to gain presentation in influential local media or in the national news.
Most traditional businesses have daily contact with their customers who visit compaies’ stores or offices. It is different when it comes to web hosting. Web hosts have only virtual presence on the market. Customers never visit their physical location and never meet someone who works for the hosting company. There are thousands of stores in every American city. Non of them or only a few are related to web hosting business.
Web Hosts could not be touched. Their products and service are intangible. When you need to use wireless (GSM) service you can enter the store of the company you like. And you can speak to real person. You can see employee’s face and to make your judgement about how friendly is the provider’s staff. At the same time hosting companies are not visible to their customers. All you see from a web host is its web site.
That’s why hosts need good PR service more than any other type of business. Most companies however don’t spend on their image. Those who does it are leading the show. Others stay behind! My advice to all web hosts is not to save time and money to establish their brands. Having strong relations with communities can increase hosts reputation and helps their business to grow.
People feel much more confident when they are able to “touch and taste” those who providethem with the service. Consumers need to have confidence. So give them some!