It is strange that sometimes the big advertising budget has nothing to do with the reliability of the company. Of course in an ideal world any company that spends on advertising has to have a good return of its investment.
Web hosting is a very techie business so the advertising of hosting services and products is focused to deliver a very few messages. The keywords often are “reliability”, “reliable”, “99.9% up time”, “best customer support”, “zero downtime” and a few more. most companies follow this model and a few of them took the risk to change the advertising messages.
Web Hosting Commercials Before and After GoDaddy
When Godaddy broadcasted their popular web hosting commersials on SuperBowl it was everything else but web hosting. The beautiful fake boobs brunette girl from the commercial shows anything related to web hosting and domain registration. Of course she talks about domains.
The point is that GoDaddy changed the way companies in web hosting business thought about advertising. And that’s why this company became number one in domain registration. I’m sure that it is not the best one, even it is definitely on the top. But when the market analysis showed that GoDaddy’s advertising strategy helped the company to reach the big money… there was nothing more to say.
Web hosting world have to say “Thank You” to GoDaddy because it learned an important lesson – Hosting is a business for real people not for robots!
PS: The girl from GoDaddy commercials is Candice Michelle.