PR has become a popular technique in web hosting industry some time between 2004 and 2005. Until then only corporations paid enough attention on publicity. Smaller businesses in web hosting didn’t work to publish news about their services or products. Today however you need to wait on a line to get published.
But publishing press releases is not a trendy thing anymore. The more important todays is to get bloggers and forums posters involved in your marketing strategy. That means to make them to understand your business, to like it and to recommend it.
Online advocacy became a business and you can see in today’s market services like PayPerPost.com and ReviewMe.
The first one connects forum posters and bloggers to advertisers who pay them to get featured in popular discussion forums related to their businesses. Review me is network that connects bloggers with advertisers who pay to get reviewed in someone’s blog.
I used ReviewMe for a client of mine and my impressions form advertiser’s point of view are that it is worth the money. From $100 paid for 10 reviews, I got 3 very good ones, 5 average and 2 very poor.
Those are only two from many other online advocacy service providers. Posters even have their own conference – PostieCon.com. It takes place in Las Vegas in November.
This emerging market is interesting for anyone involved in website marketing. If you are online marketing specialist do your own research around the web and try to find which ones are good.